Wednesday, October 13, 2010

What Non-profits can learn from Coke

“We think, if people need something we don’t have to make them want that something.”

Melinda Gates makes a intriguing case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants — and can get — a Coke.
This is the work of the Design + Non-profits collaborations. We have the skills we need to make a difference. Organizations like DfA and, Epic, Project H, and D4G are all doing this work. And LocalD will soon be there to help these collaborations happen.

More soon on LocalD

Take a look and let me know what you think please.


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