Monday, December 27, 2010

DD+D to Host the Chicago Service Jam 2011

DD+D is very excited to host the Chicago Service Jam as part of the Global Service Jam 2011!

For more info on the Global Service Jam here
Chicago Jam

A Service Jam is a cooperative gathering of people interested in Service Design (defined below). It is there to encourage experimentation and innovation – participants come together without a team, without a service idea and are given a subject or theme to incorporate in their new-to-the-world service while meeting new people.

The Global Service Jam is a community of Jams taking place internationally over the same weekend. All the Jams share the same starting themes, and publish their local results over a central platform. The theme and constraints for participants in the Global Service Jam will be announced at 5:00PM (local time) on the Friday, and results must be shared by 3:00pm (local time) on the Sunday. In a spirit of experimentation, co-operation and friendly competition, teams will have 48 hours to develop brand new services inspired by a shared theme.

Dates- March 11th. -March 13th. 2011

Location - Conifer Research

Why Participate?
As a participant in the Chicago Service Jam, you will work through a whole design process in one weekend. Whether you are experienced or completely new to the field, you will learn more about service design.

You will pick up a load of new ideas and work practices. (e.g., personas, scenarios, bodystorming, sketches, paper prototypes, diagrams, and theatre techniques.)

You work in the Non-profit/community based sector and what to explore "Design Thinking".

You will meet a lot of cool people at all levels of experience.
(service designers, UXers', interaction designers, graphic artists, non-profit professionals, customer experience folks, students, professors, businesspeople, anthropologists, customers, hackers and actors)

Your work and ideas will be reviewed by your peers, and presented to the world, where they can be seen by potential customers or employers.

You will design something that may become a real business.

You might get rich and famous.

You will certainly have a blast.

At a Design Jam, the process is just as important as the outcome. How did you get this idea? How did you approach the problem? To allow teams to compare their processes and bounce ideas off each other. Articulating their ideas and getting questions from the audience helps teams to focus, and seeing how other teams have taken completely different steps gets everybody reflecting on the many different ways to explore a problem.

What is Service Design?
Service design is about designing customer centred business models for the service industry. Designing around customer needs, touch points, to create better customer experiences, which in turn differentiate service companies from their competitors to either capture market share or increase profitability, is where the designer focus rather than management consultancy focus comes in.

Service designers may spend a number of hours literally going out and meeting potential customers, using video and other tools to try and understand and capture their current experience, coming back and analysing that for insights by mapping out ideal journeys and experiences through a service, looking at specific opportunities to improve interactions with a company, prototyping new service concepts and then supporting a roll out. Changing a service model may have a number of implications on the organisational structure that need to be addressed, operational changes that need to be implemented, not to mention building a business case for it.

We're looking for Participants, Mentors, Volunteers, and Sponsors for the event.

Registration website

In the meantime, please direct questions to