Wednesday, March 24, 2010

DD+D's Bodystorming Video @ Sears

Project Bodystorming from miaoqi Zhu on Vimeo.

Hi, the video of our Bodystorming session at Sears Inc. just came out, hope you like it, and also leave your comments here to let us know what you think!

(for those who are interested in bringing a "storm" to your organization, please refer to this document )

What is Bodystorming?

Explore this unique mentod for bringing innovate ideas to life!

Bodystorming is a participatory method for demonstrating or developing ideas in a physical setting. Team members explore ideas and interactions physically, using props such as maps or photos to give a sense of place. Bodystorming goes beyond brainstorming by giving an idea a physical form and acting it out in different contexts. The process is designed to uncover how the relationships between people, locations and things affect ideas in ways that written scenarios cannot. It enables rapid iteration of ideas and relationships through a dynamic process of acting and evaluating. The process reveals how people interact with services, products and each other on a physical, emotional and intuitive level

Project Bodystorming/DD+D is the name given to Dramatic Diversity’s ( offerings in the various fields of design. DD+D has an innovative approach to helping designers use acting methodology and improvisation to engage in the design process as well as communicate and collaborate around design possibilities. DD+D uses bodystorming, embodied dramatic personas, realistic scenarios, participatory design, and forum theatre techniques to help designers
empathize with users.

For more info. please contact Byron at

Thursday, March 18, 2010

Congratulations to Mert!

Give parents some peace! - a creative design solution from Mert Iseri, a Segal student and one of Northwestern's Design for America pioneers, for being selected as a finalist for Volkswagen's Fun Theory design award.

Mert participated in our first Bodystorming session. He has shown great enthusiasm in using theater techniques to propose user-centered design solutions. Again, Congratulations to Mert , we are very proud of having him as a member of Projectbodystorming!

Thursday, March 4, 2010

Pictures during the Storm

Here we have attached some of the pictures taken during the Storm: