Tuesday, January 29, 2013

ServLab and Service Theatre

DD+D recently discovered ServLab and we've been working on a partnership!

(New) Services are frequently developed unsystematically and not sufficiently conceptualized and tested. 
This challenge is addressed through the ServLab facility at the Fraunhofer Institute for Industrial Engineering. It incorporates a stage for acting out service scenarios and a large virtual reality (VR) backdrop to simulate the servicescape. 
In particular, the ServLab makes it possible to test and visualize new service concepts (using VR), create an environment that is as close as possible to reality (e.g. by playing back sounds or introducing odors  and to rehearse the interaction between customers and employees with the support of actors (service theatre).

Here is a great example of how ServLab uses Service Theatre