Friday, April 13, 2012

Personas and Prototyping with IxDA Chicago

DD+D will be one of the speakers for this month's IxDA event -"Personas and Prototyping" at SymphonyIRI Group.

Here is the event description :

What makes a persona useful? What are your expectations for them, and how do you prepare your team so they function? How much research is enough? How many personas do you remember? Are some of them like stock photographs, and others like a Weegee news photo?

They are a waste of time & money if they are not memorable; your clients should be able to refer to them by name sooner and later.
Charles will share some strategies & examples of paper personas that worked, Byron will talk about work with McDonald's and embodied personas and may demonstrate. Shailesh will talk about techniques he used to quickly understand the users of Air NewZealand's Economy SkyCouch.

Event Speakers:
Charles Field - Vice President of User Experience at Symphony IRI
Byron Stewart - Owner Design Lead DD+D
Shailesh Manga - Director User Centric

For more info Personas and Prototyping IxDA