Personas and Prototyping with IxDA Chicago

DD+D will be one of the speakers for this month's IxDA event -"Personas and Prototyping" at SymphonyIRI Group.

Here is the event description :

What makes a persona useful? What are your expectations for them, and how do you prepare your team so they function? How much research is enough? How many personas do you remember? Are some of them like stock photographs, and others like a Weegee news photo?

They are a waste of time & money if they are not memorable; your clients should be able to refer to them by name sooner and later.
Charles will share some strategies & examples of paper personas that worked, Byron will talk about work with McDonald's and embodied personas and may demonstrate. Shailesh will talk about techniques he used to quickly understand the users of Air NewZealand's Economy SkyCouch.

Event Speakers:
Charles Field - Vice President of User Experience at Symphony IRI
Byron Stewart - Owner Design Lead DD+D
Shailesh Manga - Director User Centric

For more info Personas and Prototyping IxDA

Desgin The New Business

Great video on design especially Service Design!
Please take a look and let me know what you think.
Is this possible is the U.S.?

Chicago Service Jam '12 Registration is Now Open

DD+D will host the Chicago Service Jam again this year!
What's a Service Jam?

On Friday February 24th, people in nearly 50 cities around the world will be getting together over 48 hours for the second Global Service Jam. Working with a shared theme, we will design and rapid-prototype services. It will be a chance to learn more about service design and service design techniques… by ‘doing’. We’ll be uploading the results onto the Global Service Design HQ Hub… and all the designs will be presented to the world!

The Chicago Service Design Jam Host Byron Stewart invites Chicago area non-profit professionals, designers, marketers, managers, researchers, creatives, entrepreneurs, academics, and students to participate in this global experience. Come work with and learn from our amazing Team of Design Coaches and from each other.


Want to learn more about Service Design?

Want to practice your service design skills?

Then this Jam is for you!


The Details
Dates: Friday, February 24th through Sunday, February 26th. 2012

Time: Starting 5:30pm Friday, February 24th. until 4:00pm Sunday February 26th. 2012

Host Location: We are proud to announce that Northwestern University’s Segal Design Institute and Design For America are sponsors for the Jam and will be providing our Jam space for the weekend.
The Jam will be on
Northwestern University’s Evanston Campus
Seabury Seminary
600 Haven St.
Evanston, IL. 60201

Register Here Today!
http://www.chicagoservicejam.org/
Space for only 20 participants.