Packaging Design at Columbia College

Byron recently lead a Services Theatre and Branding workshop for Columbia College’s Packaging Design Class.

Packaging Design Class:
The primary goal of this course is to gain an understanding of the process of Packaging Design as it relates to both graphic and structure. All of the students projects are developed in the context of a brand (either new or existing) and are created to fulfill a user need or a specific marketing objective.

The students projects cover:

• Defining the problem
• Understanding and defining the user
• Understand their brand
• And developing a design direction through a variety of methods - prototyping testing and design iterations

The class was 4hrs.

The Services Theatre model develped by Dr. Raymond Fisk
Dr. Stephen Grove and Dr. Mary Jo Bitner was used as the foundation of the workshop.

Here's what the students had to say about our Services Theatre approach:

"It helped us understand our project more than just researching it."

" I really like how we went through different brands to compare them in their services"

"The exercises really enabled us to understand the barns and the consumer needs for the brand."

"The enthusiasm really kept my attention and kept me interested."

"It invited you to become a part of an interaction. It was entertaining and because of that , it made the information easier to absorb and remember."

"It was very helpful to hear the presentation the comparisons to theatre really helped me to see the situation of buying service or a product in a different light.  Also the feedback after the acting section helped me see things that I was portraying about the brand subconsciously."

It's a good method to connect to the company and the client."

"Fun, interesting , and helpful!"