Sunday, July 25, 2010

Hannah Chung's paper accepted to Design and Emotion Conference

One of our Bodystorming participants - Hannah Chung (Segal Design School, Northwestern University, mechanical engineering '12, Design For America student founder) submitted a paper co-authored by Assistant Professor Liz Gerber, “Emotional-Storyboarding: A Participatory Method for Emotional Designing for Children," that was accepted to the Design and Emotion 2010 conference.

After Chung won the Social Designer competition for her method of developing a storyboard for a children's story, she and Dr. Gerber wrote a case study outlining how to co-design with children to effectively incorporate the emotions to which children most readily relate.

Chung says Professor Gerber “pushed me to explore more about the process that I created, giving me confidence to find the meaning behind it.” Initially, the coloring book was the goal, but the competition was about the design process—not the coloring book itself.

“Through the research and application of the emotional storyboarding process, I realized the importance of using human centered design principles, designing for the users, and incorporating the emotion factor that the users can relate to,” Chung says. “I think these are the keys to deliver a strong story.”

Again, Congratulations! Hannah

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