Packaging Design Class:
The primary goal of this course is to gain an understanding of the process of Packaging Design as it relates to both graphic and structure. All of the students projects are developed in the context of a brand (either new or existing) and are created to fulfill a user need or a specific marketing objective.
The students projects cover:
- Defining the problem
- Understanding and defining the user
- Understand their brand
- And developing a design direction through a variety of methods - prototyping testing and design iterations
The class was 4hrs.
The Services Theatre model develped by Dr. Raymond Fisk
Dr. Stephen Grove and Dr. Mary Jo Bitner was used as the foundation of the workshop.
Here's what the students had to say about our Services Theatre approach:
" I really like how we went through different brands to compare them in their services"
"The enthusiasm really kept my attention and kept me interested."
"It was very helpful to hear the presentation the comparisons to theatre really helped me to see the situation of buying service or a product in a different light. Also the feedback after the acting section helped me see things that I was portraying about the brand subconsciously."
It's a good method to connect to the company and the client."
"Fun, interesting , and helpful!"